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November Kickoff: Swiss Deflation Fears & Big Tech Earnings Beat
Money Masters' Market Pulse Week 44
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Dear Money Master,
Happy November! 🍁 To start the month, we’re bringing you essential financial news, including Switzerland’s looming deflation risks 🇨🇭 and key earnings insights from Amazon, Apple, Intel, and Chevron 📊. With fresh updates on inflation and China’s manufacturing rebound, this edition has everything you need to kick off November informed and ready. Dive in below!
📰 Your Daily Financial Digest - November 1st, 2024
🌍 Economics:
witzerland Faces Deflation Risk with Strong Swiss Franc 🇨🇭
The Swiss National Bank (SNB) is eyeing currency interventions to combat a possible deflation, driven by the strong Swiss franc and declining inflation. Analysts predict that if inflation dips below zero, the SNB might step in with foreign exchange interventions. Read MoreChina’s Factory Output Rebounds Amid Pro-Growth Measures 🏭
October’s Caixin manufacturing PMI rose to 50.3, signaling expansion in China’s factory sector. Government initiatives, including rate cuts, appear to be reviving market demand, but long-term sustainability remains uncertain. Read MoreU.S. Inflation Inches Closer to Fed's 2% Target 🇺🇸
The PCE price index rose 0.2% in September, with an annual increase of 2.1%. The Fed remains optimistic about approaching its inflation goal but has yet to announce further rate adjustments. Read MoreU.S. October Jobs Report Shows Slowest Growth Since 2020 📉
October job creation significantly slowed, with nonfarm payrolls rising by only 12,000—well below the 100,000 expected. Contributing factors included the Boeing strike, which cost around 44,000 jobs in manufacturing, and the impact of recent hurricanes in the Southeast. Despite this, the unemployment rate held steady at 4.1%. Read More
💻 Technology:
Meta’s Threads Hits 275 Million Users, Nearing X’s Numbers 🔗
Threads, Meta’s competitor to X, now boasts 275 million users. Meta’s Mark Zuckerberg said the app’s growth trajectory has exceeded expectations, setting the stage for future ad revenue. Read MoreComcast Explores Possible Spin-Off of Cable Networks 📺
Comcast is considering a separation of its cable networks, which would create a new entity for channels like Bravo, E!, and USA Network, while retaining NBC and Peacock within NBCUniversal. The decision comes amid industry-wide cord-cutting and increased focus on streaming, with analysts welcoming this potential realignment as a meansto showcase Comcast’s growth in broadband. Read More
💹Earnings:
Amazon Surpasses Q3 Expectations with Cloud and AI Investments 📊
Amazon reported Q3 earnings of $1.43 per share, with revenue reaching $158.88 billion, surpassing forecasts. Key growth areas included Amazon Web Services and advertising, although cloud spending grew at a slower rate than rivals. Read MoreIntel’s Q3 Earnings Top Expectations Amid Restructuring Efforts 🖥️
Intel’s shares surged after a better-than-expected Q3 report, with 17 cents per share in earnings. Cost reductions and a restructuring strategy, including layoffs and real estate cuts, aim to enhance competitiveness in the AI market. Read MoreApple Reports Earnings Beat Despite One-Time Tax Hit 🍏
Apple’s earnings exceeded expectations with adjusted EPS of $1.64 and revenue at $94.93 billion. A tax charge in Europe impacted net income, but iPhone revenue showed strong growth, solidifying its dominance in Apple’s product lineup. Read MoreChevron Beats Earnings, Returns Record Cash to Shareholders 🛢️
Chevron’s Q3 report exceeded forecasts with $2.51 per share in adjusted earnings and a record $7.7 billion inshareholder returns. Production increased by 7%, driven by record output in the Permian Basin. Read More

🔍Deep Dive: Understanding Deflation and Switzerland’s Risks 📉🇨🇭
What Is Deflation?
Deflation occurs when the general price level of goods and services in an economy decreases over time 📉, effectively boosting the currency’s purchasing power 💸. While this sounds beneficial, deflation often signals weak demand, slowing economic growth 🌱, and can lead to reduced business revenues and wages, ultimately impacting the entire economy.
The Upside and Downside of Deflation
On the positive side, deflation increases consumers' purchasing power, making everyday items more affordable 🛒. However, deflation’s downside often outweighs these benefits. If consumers expect prices to continue falling, they may delay spending, particularly on significant purchases 🛋️, stalling economic activity. For businesses, shrinking prices cut into profits 📉, reducing the incentive to invest and expand. This cycle can lead to layoffs and wage cuts, creating a deflationary spiral.
A Historical Example: Japan’s “Lost Decade”
Japan's economic stagnation in the 1990s is a textbook case of prolonged deflation 🇯🇵. After a major asset bubble burst, consumer prices dropped for nearly a decade, discouraging spending and slowing growth. As investments dried up and wages stagnated 💼, Japan entered a prolonged period of economic slowdown—often called the “Lost Decade”—illustrating how deflation can disrupt growth for years.
Switzerland’s Deflation Risks
Switzerland now faces similar concerns as the Swiss franc continues to appreciate 💱. A strong franc makes Swiss exports more expensive abroad 🌍, impacting trade and putting pressure on domestic inflation. The Swiss National Bank (SNB) has already cut interest rates three times this year, aiming to weaken the franc and stabilize inflation. But the SNB may also intervene in foreign exchange markets 💵—buying or selling francs—to combat further deflation risks. This intervention could help keep inflation steady 📊 and support growth by encouraging spending and investment.
For investors, a deflationary trend could impact the Swiss economy's stability and currency strength, affecting equities, bond yields 📈, and export-driven businesses. The SNB’s upcoming decisions will be critical in navigating these challenges to maintain economic stability and avoid prolonged deflation.
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To your financial empowerment, The Money Masters Team
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